Testimonials

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Testimonial about the effectiveness of the Fountain Auction Academy

from Ben Seehusen, Principal of Epping First National, Epping, NSW

" I would like to recommend Tony and his Fountain Auction Academy (the FAA) to any real estate agent who is interested in increasing their auction listed properties and achieving a higher sold percentage with these properties.

When I had to obtain an auctioneers endorsement for my real Estate Agents license, I was recommended to do it with Tony Fountain. Having attended the course, Tony's extensive knowledge of auction listing and management impressed me so much that I asked him if he would be interested in training my staff.

Tony advised me that he was working with a number of agents through his FAA organization. As such, he attends our weekly Sales Meeting where we discuss each auction property and discuss strategies in order to have realistic vendors and buyers by auction day.

Although I have been selling properties using the Auction Method for over 30 years, I found that with the movement of sales staff, it was hard keeping the auction culture with new salespeople.

Once Tony started to coach the salespeople into using the auction system, we increased both the volume and success rate for these properties. In the 2005/6 financial year my Company listed 76 auctions for the year with a 49% success rate on auction day.

For the 2006/7 financial year, we have increased our auction listings to 110 and our auction day success rate to 74%. As a result of this, our turnbover has increased dramatically and so also the profitability.

I have no hesitation in recommending Tony to any real estate agency who wants to improve their auction systems and be more professional in the way staff handle them.

Should you require any further information, I can be contacted on (02) 9868 8888 or by email on ."

TESTIMONIALS ABOUT AUCTIONEER COURSES

from Tristan Messerle, Real Estate Specialist

"It was both rewarding and insightful to have attended your course which shed plenty of light on how to properly conduct yourself as an auctioneer and I've found the "non-conformist" approach is much more appreciated by auction crowds. The DVD and critique has given me plenty of ideas on how to improve in areas which needed attention while encouraging my strengths.

It was astounding to watch my improvement over the day, from my first auction conducted in record time to my last which was both structured and confident.

Your casual delivery of the information and relaxed atmosphere I have no doubt helped my learning immensely. Once again thank you for an excellent training session, it was well worth the money!

from Luke Coventry (Ray White Greensborough Victoria)

"I just wanted to thank you again for a fantastic training session, I think it should be an absolute must for any auctioneer. My office has had a 100% clearance rate of our auctions since I completed your level 2 auctioneering course.

One thing that I am now doing that I learnt at your course is to have the vendors outside standing behind or at least near me while I'm conducting the auction. This, as you said, "brings the vendors in to the theatre" and gets them involved instead of sitting in the comfort of their lounge room.

This Saturday just gone I'm sure it helped me to get 2 of our 3 auctions over the line and sold under the hammer, it enables the momentum of the auction to keep going with out having to stop and go inside.

This is just one of the many things that I learnt from you on the day, and one of the many things that is making us more sales and therefore you guessed it more MONEY!.

Since completing the course 2 weeks ago I have conducted 6 auctions and sold 6 under the hammer I will keep you posted on our success thanks once again."

TESTIMONIALS ABOUT AUCTION SKILLS TRAINING

Allicia Beirne, Harveys Real Estate, Christchurch, NZ

"The training was great. It did benefit us, one of my salespeople went out and got an auction the next week. He has been dropping something every week like you said and got an appraisal out of it and 5 people at his mid week open home."

Craig Dixon, Principal, Settlement First National, Lake Cathie, NSW

"Just a quick note to thank you for the auction training you have provided to our sales team. The minute we returned to our office the sales team (all fired up) set about putting in place an auction event using the process outlined in your course. Your book has been a valuable source to refer to throughout this process and the feedback letters have been implemented successfully within our office. I would recommend your services to anyone looking to advance their real estate careers."

Angela Young, Ray White Rowville, Victoria

"Tony, thank you for giving a clear 'no bull' perspective on a successful auction campaign and listing presentation. Time management and discipline are the keys."

Allan McDonald (Licensee/Principal -The Professionals Real Estate Goulburn.)

"Thank you again for a most productive , informative and motivational presentation. All my staff now understand the stages of the auction process much better and are certainly more confident discussing the benefits with their clients.

Tony McGaw did a presentation that afternoon and signed up a new listing with vendor paid advertising. I have been an auctioneer for 28 years and Ray Croker for 15 years and there is nothing worse than standing up to auction a property without all the ground work done .With your presentation showing each stage to a successful auction I am sure we will not experience this again.

Although much more regimented than private treaty, the auction process the way you have shown leaves little to chance. It has helped us look more closely at our entire sales program, feedback ,reporting ,client service and data control.

We’ve got a lot of work ahead of us but thanks again for putting us on the right track."

* Samuel Derwent, Ray White Ashwood, Victoria

"I just wanted to commend you on the auction training day held at Head Office Camberwell. Your simple, easy to follow teaching style helps us to imagine taking a home that we would normally sell privately because that is where our comfort zone is, to start on the adventure of auctions."

Tamara Martin, Ray White Avalon, NSW

"Really appreciated and enjoyed the course, no warm and fuzzy rubbish. It was exactly what I needed.

Garry Ainsworth, Ray White Shepparton, Victoria

"Just a quick note to congratulate you on the recent Auction Skills training day I attended. I found the day very informative and interesting and I was impressed by your enthusiasm for the auction process. I look forward to attending some of your future courses."

Testimonials about the book: THE COMPLETE GUIDE TO SELLING REAL ESTATE BY AUCTION:

"I got the book yesterday. I have just about read it all. It is very good. It has some ideas I have never thought of before and will start using. Thank you." Tom Jordan, (Carolina Auction & Realty, Raleigh NC USA)

"Your book is great. I often read it again to 'brush up' on the points of Auction and to revive my thoughts on why we Auction, so I can without hesitation recommend to my clients to take their properties to Auction. Your book spells out simply the methods to follow during the Auction campaign, follow the steps and you will get the results. Thanks."Susan Stafford (Ray White Yeppoon, Queensland)

"Your book has been very helpful for me. If you are an agent and have been in the business for many years, sometimes you get carried away and the book just brought me back to the basics and started me on the right course again." Julie Hatch, (Co-Principal, Ray White Annandale, NSW)

"I found the book easy to read and digest. It tells it how it is in user friendly terms. Congratulations!" Murray Dunlop, (Ray White Palm Beach, Queensland)

"Tony, your book certainly helped in relation to protecting the vendors' interests by listening to the buyers and giving accurate feedback. It does take some guts when buyer demand a price range and vendors want boomtime results. Where did we agents go wrong by deciding we knew the price of property in a falling market and mucking up the system by imposing our inaccurate opinions? Last night proved conclusively the system works if conducted the 'Tony Fountain way' and the mortgagee and beneficiaries of the first two properties are pleased. The vendors of the other two properties would simply not listen and now we have to start again! I'm going to keep re-reading 'The Complete Guide' because it is the Bible of real estate selling. It provides the confidence to keep to the correct path to ensure success." Wayne Taylor, (Ray White Neutral Bay Mosman NSW)

TESTIMONIALS ABOUT THE FAA NEWSLETTER

"Tony, I am a lead auctioneer and broker for the US based Higgenbotham Auctioneers International, headquartered in Florida but I operate our Texas office and I found your website recently. I was fascinated with it thus signed up for your newsletter. The one sent out today that states "I am a marketer, not a valuer" is brilliant. Good on you for sending that out as how very true it is." Jim Owen, AARE Higginbotham Auctioneers International, Gunter Texas USA

Auction Academy

PO BOX 897 BOWRAL NSW 2576 Australia
Ph: +61 2 4861 4600 Mobile: 0418 238 341 Fax: +61 2 4861 4630
email:
web: www.fountainandco.com

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