Auction Marketing Skills Training

These courses are designed for both real estate agents/realtors and auctioneers.

"FROM SIGN UP TO SALE"

A one-day course, based on Tony's best selling book "The Complete Guide to Selling Real Estate by Auction" takes you from the initial enquiry call, through the appraisal, then the auction campaign itself, the auction and finally post-auction.

Dress is casual - the day is about learning in comfort and not a fashion stakes event!

This course was suspended for a couple of years when Tony took on two franchises in the Southern Highlands. Operating these franchises gave Tony a chance to get back to the coal face and see if he could indeed "walk the walk and talk the talk".

In 2010, Tony signed up 37 auctions himself and had a success rating on his residential auctions of some 86% with a 68 day DOM - the average for Bowral is over 160! Ray White Bowral became the leading auction agency in the Southern Highlands.

In short then, Tony has shown that what he preaches does work and he is back training again, giving you the benefit of his 45+ years of experience, and 30,000 auctions under his gavel, in one day.

Issues covered include:

Communication
- Using the Internet - the power of communication in all forms
Securing the Listing
- preparing the appraisal
- what to do at the property
- the marketing plan
- the "seven steps to success"
- vendor paid advertising
The Auction Campaign
- advertising
- using the Internet
- canvassing
- vendor letters and communication
- planning your time for profit
Auction day or night
- auction day from starters
- auction timetable
- the vendor bid and the power it contains
The Internet - making it your friend (and profit centre) and not your enemy
Time Management
Learn how to make your time more valuable and GET PAID FOR IT!
Database creation and management (data is dollars!!!)
Learn how to create, and then build profitably, your all important database.

On completion, successful students will gain an Accreditation Certificate from FAA to say that they have attended and passed the Course, as well as 4 CPD points.

~ 2012 SCHEDULE WILL BE AVAILABLE MID NOVEMBER ~

TRAINING IS PLANNED FOR ALL AUSTRALIAN STATES AND NEW ZEALAND

1 participant: $220 (incl GST)

2-5 participants: $200 (incl GST) each

Over 5 participants: $180 (incl GST) each

Courses run from 9.00am to approx. 4.00pm. All courses include work notes and morning/afternoon tea. There are 4 CPD allowed for this course.

COURSE VENUES:

Southern Highlands (NSW) ~ Training held at the Mittagong RSL Club. There is good accommodation available at the Mittagong Springs Motel which is adjacent to the Mittagong RSL.

Elsewhere ~ courses have been conducted at various suburban locations across Sydney, regional NSW, interstate and overseas (NZ and the USA) where the demand warranted. So if you feel people from your office/franchise/group would be interested in attending contact academy@fountainandco.com

Auction skills training is also available on a regional basis anywhere in Australia or New Zealand, subject to demand and availability

New Zealand ~ All courses include a workbook, work notes and refreshments. Courses will be held in New Zealand with training centres being initially in Auckland, Dunedin (in lieu of Christchurch) and Wellington. Contact info@fountainandco.com for further details.

TRAINING FOR YOUR OFFICE / FRANCHISE / GROUP

Additional Training Centres across NSW and Victoria are currently being investigated. If you would like a course in your area or within your office, contact FAA Principal Tony Fountain on 0418 238 341 or email him on tony@fountainandco.com.

SEGMENTED SPECIALIST COURSES

These are 3-hour courses dealing with aspects of the auction marketing method as:

advertising and how to gain VPA (vendor paid advertising)

conducting a successful listing presentation to gain that auction

conducting a successful campaign in order to actually get paid for your time spent

working the floor (actual auction negotiation)

making the Internet your friend, not your enemy

These courses are run both at set venues or they can be run at the client's office or training facility.

For further information as to cost, availability, etc. email the FAA on academy@fountainandco.com

TESTIMONIALS

Thank you again for a most productive, informative and motivational presentation. All my staff now understand the stages of the auction process much better and are certainly more confident discussing the benefits with their clients.

Tony did a presentation that afternoon and signed up a new listing with vendor paid advertising. I have been an auctioneer for 28 years and there is nothing worse than standing up to auction a property without all the ground work done. With your presentation showing each stage to a successful auction I am sure we will not experience this again.

Although much more regimented than private treaty, the auction process the way you have shown leaves little to chance. It has helped us look more closely at our entire sales program, feedback, reporting, client service and data control. We’ve got a lot of work ahead of us but thanks again for putting us on the right track ~ Allan McDonald (Licensee/Principal - The Professionals Real Estate Goulburn NSW)

"Hi Tony, the training was great. It did benefit us; one of my salespeople went out and got an auction the next week. He has been dropping something every week like you said and got an appraisal out of it and 5 people at his mid-week open home. - Allicia Beirne (Harveys Real Estate, Christchurch NZ)

"Really enjoyed the Seminar. It was easy to understand,simple and straight to the point. Thank you Tony and Sam" - Maria Di Claudio (Dowling Real Estate, Newcastle NSW)

"This course was of great benefit with the information basic and easy to grasp" - Michal Ciereszko (Raine & Horne Bondi Beach NSW)

"Great to recieve advice from a presenter with practical experience, not text book teaching"- Neil Compton (Dowlings Commercial Newcastle)

"Great. Thank you" - Daryl Rosen (Raine & Horne Bondi Beach)

Auction Academy

PO BOX 897 BOWRAL NSW 2576 Australia
Ph: +61 2 4861 4600 Mobile: 0418 238 341 Fax: +61 2 4862 5483
email:
web: www.fountainandco.com

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